Failure Demand / Bad Costs / Rework
Over the last few months the topic that has intrigued most people and what has generated the most questions has been around demand that is generated due to a failing in the process/system/organisation, commonly referred to as Failure Demand, Bad Costs or Rework (I will refer to these terms from now as Failure Demand).
They 3 main things I have been asked are:
What is my take on this?
How can it be tackled?
How do you visualise it?
Therefore the aim of this post is to address these 3 questions from my perspective
My take on this ‘Failure Demand’
What is it? Failure demand as I define it, is any demand that is generated due to a failing in the process/organisation/company – collectively these are often referred to as an overall system, can you can visualise your whole operation as a system, the inputs, the outputs, the interdependent processes etc?
This type of demand is rife in Service Industries and there are many organisations who deal with this demand as their sole purpose.
Let me ask you a question, do you perceive any of the following to be failure demand ?
Person A who is going to the Hospital/Doctors for an appointment apart from to the maternity functions?
Person B who has got themselves into debt and chooses to use a Debt management company?
Person C who has just been put into prison?
Person D calling a contact centre to report a fault?
Person E progress chasing their bank loan application?
Person F has broken down at the side of the road and calls their roadside recovery company?
If we look at the definition above then all of the examples I believe to be ‘Failure Demand’ however not all the organisations would want you to remove 100% of that demand i.e. the debt management company or roadside recovery company. So this comes back to your purpose (step 2 of the “Your Way” methodology)
How can it be tackled?
Once you have defined your purpose as an organisation you know whether you should be trying to remove this type of demand wholly or not.
A large organisation in the UK I have supported with this, had a customer failure journey costing them over £500m per year and their actual purpose was to generate revenue by providing a working service and not expecting it to fail and having to fix it, so that was £500,000,000 wasted each year.
The approach I would take to tackling it follows a 4 step approach which focuses on Root cause analysis, this has to be completed by/with the management team and more importantly the people who work the process. I would do this initially under trial conditions to prove the approach before allowing everyone to capture everything as you will need to refine it as you gain a greater understanding of the specifics that are hurting you and generating failure demand.
The 4 steps:
1 – Define and agree an understanding of what you mean by the term ‘Root Cause’.
2 – Review with the team the way data is currently captured and does it give you the agreed root cause or not
3 – Develop a data capture mechanism to capture the root cause reasons for demand, I would have a high level selection criteria (to make analysis easier) followed by a box allowing for verbatim comments to capture the true root cause.
4 – Visualise and review the data, feeding back to all interested parties, identifying any opportunities for improvement and implement those quick wins
As you can see the above aligns to the GIVE model, the GIVE model is the approach that will allow you to improve your organisation and that’s why we ensure it underpins everything we do.
How do you visualise it?
The visualisation of failure demand is dependant upon your operation, if your operation is small to medium and you receive growth and cost demand then I would encourage you to plot your findings on a Value/Irritant model this is shown in “Your Way”. However if it is majority failure demand you receive in a particular department, I would say a run chart to display the quantity and a pareto to allow you to prioritise the main reasons for demand followed by a sheet to enable you to problem solve, showing problem,cause & solution.
Once you have visualised it remember the E of GIVE is to:
Enable those who work the process to ELIMINATE it, and continue this cycle ensuring it becomes business as usual activity.
On with the improvement
Lee
